Campaign Web Reporting:
Fohr.co — Redesign
As an in-house designer at Fohr, I helped design the wireframes, color scheme, infographics/graphs, icons and typography for their Campaign Web Reporting section of their platform. I also worked side by side with developers as they built to QA design and function.
“We are incredibly excited to introduce our revamped Campaign Web Reporting. If you’re running a campaign with our team, prepare to have your reporting standards raised forever. Think: more compelling data, performance benchmarks, and custom graphs all rolled into a new sleek design.
New Campaign Reports include tabs highlighting a campaign’s stats, content, and of course, the influencers who brought it all to life.
The first iteration of Campaign Web Reporting was built for a different digital landscape. The year was 2016 and Fohr was largely running campaigns in the fashion space where blogs dominated the conversation. Stories hadn’t yet launched, and Instagram functioned largely as a photo-editing tool. Since then, the industry has grown in ways we couldn’t have predicted, and so we expanded our expertise beyond fashion blogging to include a wide range of verticals and social platforms.” Read more at Fohr.co
